In this post , I will explain the process of executing a TikTok brand challenge with user submissions. TikTok has emerged as an engagement powerhouse.
With one properly orchestrated brand challenge, you can substantially increase your brand’s presence on the platform.
We will discuss all the steps of a challenge—from goal setting to encouraging participation—that can meet and surpass expectations of your audience.
About TikTok
TikTok, a social media platform enables its users to create, share and discover music videos or short videos set to popular audio clips. It was launched in 2016 and has since become one of the most popular applications globally, especially amongst youngsters.
The algorithm provided by TikTok gives users highly personalized content feeds which is very helpful for digital influencers, creators, and brands.
The application allows users to be entertained actively by providing a stage to perform in the form of viral challenges, trends, and user-created content. TikTok also helps with advertising and marketing purposes.
How To Run a TikTok Brand Challenge with User Submission
Set Clear Objectives
- Define the aspects of the challenge categorically e.g,,awareness, advertising or engagements’ level(brand promotion).
- Formulate consequential objectives/expectations for the challenge (submitment count, hashtag interactions, engagement measurement).
Create Repeatable And Enjoyable Challenge Idea:
- Select a goal that combines the interests of your target customers (dance move, video, other activities) done in form of creative prompts that are easy to attempt and engage with that corresponds to your brand.
- Market Simple Fun Challenge that works along with your brand.
Develop A Distinct Hashtag:
- Think of a hashtag vibrant enough that it grabs attention immediately.
- Ascertaining that the hashtag is creatively defined means easy spellings, trendiness and associated materials is essential.
- The hashtag will guarantee submission functionalities while securing advertising.
Support The Challenge Advertised Beforehand:
- Request TikTok influencers/creators to tackle the Challenge scope amplifying scope.
- Do Challenge advertisements on all marketing platforms preferably TikTok Ads, televisions, radio, face book, google, twitter…and other social media handles.
- Submission advertisements brought directly from the advertisers to their network/months/friends as challenge Facebook add participants to sign-up boost proper advertisers.
Foster Advertiser Users Participation
- Provide listed detailed statements on how to formally submit (accurate video type, frame format description, and through what means the submissions will be made).
- Encourage attempts at taking as many claimable rewards(e.g account features, awards): submissions & endorsement will be appreciated.
- Respond to presented marketers including likes, comments, praising and endorsement items.
Moderate Submissions and Manage Them:
- Establish rules for proper content to maintain brand coherence.
- Review submissions and block all content deemed unsuitable or inappropriate.
- Check that all submissions are within the challenge scope and observe the compliance with the brand identity.
Spot and Celebrate Best User Submissions:
- Promote the user submissions on your TikTok and any other social media account linked to your brand.
- Provide awards by way of special items, lesser price offerings, or featuring them on the brand page.
- Support the active users of your community and encourage them to participate more.
Evaluate Results
- Track and analyze the level of activity associated with engagement (views, number of likes, shares, and use of the designated hashtag).
- Check the general comments and receive feedback to determine the success based on popularity.
- Establish if the goals and motives of the challenge were met and how the outcomes could be improved.
Setting Clear Goals for Your Brand Challenge
Define the Purpose: Consider the key goal, for instance: brand building, launching a new product, or engaging with the audience.
Set Quantifiable Criteria: Set specific KPIs such as the number of submissions, hashtag impressions, or engagement levels.
Fit Equally With Brand Identity: Guarantee the challenge captures the essence of the brand’s values, mission statement, and the intended audience.
Think About The Sustainable Results: Do not limit your thinking to instant outcomes; think of sustained brand visibility, appreciation, and loyalty instead.
Designing the Challenge Concept
Pick a Theme that Can Relate to People:
- Find a theme that is appropriate for your audience and encompasses your brand.
Ensure Participation is Enjoyable:
- Ensure that the challenge is both effortless and enjoyable for users to engage with.
Encourage Self Expression:
- Allow imaginativeness and individuality by promoting creative submissions.
Define Rules:
- Set and define all prerequisites including but not limited to video duration, format, and content.
Integrate your Product or Brand:
- Make the challenge related to your brand to increase relevance.
Encouraging User Submissions
Give Detailed Directions: Make it simple by explaining how to partake, including every detail of the video and how to submit it.
Provide Motivation: Offer motivation such as winning, getting featured on your TikTok, or getting discounts.
Foster Community Engagement: Build anticipation by engaging with participants like and commenting and sharing their videos.
Remove Limits: Make the challenge accessible to as many from different demographics, by keeping it straightforward and easing restrictions.
Use Hype Techniques: Build excitement for the competition by focusing on the best submissions.
Conclusion
In conclusion, operating a brand challenge on TikTok with user submissions is an effective method to engage users and promote a brand.
This can be done by establishing goals, creating an exciting challenge, providing incentives to participate, and engaging the community.
Enjoyable interactive experiences work best when they are fun and relevant to the target audience. A post-analysis guarantees better outcomes and synergies in engaging the users in the future.
