In this article, I will discuss Best HubSpot Alternatives tailored for companies looking for more affordable CRM and marketing solutions that are less complicated.
No matter if you are a startup or an enterprise, these tools have specific functions designed for automation, sales, and customer engagement which can challenge help you determine the right option for your business strategy in 2025.
Key Point & Best Hubspot Alternatives
| CRM Platform | Key Point |
|---|---|
| BIGContacts | Simple and affordable CRM with strong email marketing and contact tracking. |
| ActiveCampaign | Powerful automation and customer experience CRM with robust email tools. |
| Nutshell CRM | Easy-to-use CRM for small teams, with sales automation and reporting. |
| Zoho CRM | All-in-one, customizable CRM with multichannel support and AI features. |
| Act CRM | Sales-focused CRM with marketing automation and customer management tools. |
| Salesforce | Enterprise-grade CRM with extensive features, integrations, and scalability. |
| Freshsales | Intuitive CRM with built-in email, phone, and AI-powered lead scoring. |
| EngageBay CRM | Unified CRM with sales, marketing, and service modules for small businesses. |
| Insightly | CRM with strong project management and workflow automation features. |
| Pipedrive CRM | Sales pipeline-focused CRM with visual deal tracking and automation tools. |
1. BIGContacts
BIGContacts is one of the best alternatives to HubSpot for users looking for a contact-focused CRM which also has robust email automation features.
Compared to HubSpot’s overly complicated ecosystem, BIGContacts has a much more intuitive interface designed for small and medium sized teams, enabling quicker onboarding and productivity.
Its distinctive value comes in the ability to provide customizable workflows and comprehensive contact history tracking without burdening users with unnecessary features.
This is particularly useful for teams that prioritize fostering relationships over marketing suite management.
BIGContacts Features
- Easy contact categorization and record keeping with basic custom fields
- Automated email campaigns and marketing
- Automatic reminders for tasks and follow-ups
- Scheduling of appointments and calendars
- Tracking of sales pipelines
2. ActiveCampaign
ActiveCampaign is one of the best substitutes for HubSpots for companies looking for sophisticated marketing automation without breaking the bank.
ActiveCampaign’s stand-out feature is its deep personalization capabilities, which enables the building of customer journeys through automations triggered by user behavior, dynamic emails and strong segmentation.
Unlike HubSpot which oftentimes needs premium tiers for similar functionality, ActiveCampaign delivers these features at more accessible pricing.
This especially benfits growing businesses who need enterprise-level automations but do not want to compromise on ease of use or budget.
ActiveCampaign Features
- Comprehensive email and marketing automation
- Customer segmentation based on previous interactions
- Personalized content to suit individual needs
- Built-in CRM and lead scoring
- Tracking for sites and events
3. Nutshell CRM
Nutshell CRM is ranked as one of the best alternatives to HubSpot for sales teams seeking a collaborative and simple to use solution.
Sales automation with rigorous pipeline management is blended together effortlessly with Nutshell CRM, eliminating the need for lengthy onboarding periods that are often the case with HubSpot.
The interface on Nutshell is user-friendly, enabling teams to use its email marketing features to complete deals while remaining aligned.
Collaboration is real time which enhances deal closing. It is ideal for small and medium enterprises that want to boost productivity with minimal sophistication in design.
Nutshell CRM Features
- Visual management of the sales pipeline
- Integrated email marketing
- Automated sales processes
- Tools to facilitate teamwork
- Straightforward reporting and analytics
4. Zoho CRM
HubSpot users consider Zoho CRM one of the best alternatives because it is much more affordable and offers greater customization flexibility.
As with other CRMs, the major selling point is the integration with all of Zoho’s extensive business apps, which allow teams to fulfill every function from marketing and sales to customer support within a single ecosystem.
Unlike HubSpot, which can become expensive as you add features, Zoho CRM provides advanced automation, AI-powered insights, and multichannel communication tools at more flexible pricing tiers—making it ideal for growing businesses that need full control over their CRM strategy without high overhead.
Zoho CRM Features
- Communication through multiple channels (email, chat, phone, social)
- Sales AI assistant Zia
- Tools for automation and blueprints of workflows
- Ability to modify extensively and integrate with other applications
- Analytics of data and live reporting
5. Act CRM
Act! CRM serves as an excellent substitute for HubSpot concerning small enterprises that prioritize budget, ease-of-use, and meticulous contact marketing.
Act! distinctively offers a single unified platform CRM with marketing automation integrated, which enables user to manage relationships with customers and execute precision marketing campaigns with no need to switch tools.
With HubSpot, or other similar alternatives, users are frequently forced to purchase multiple add-ons to access core functionality.
On the other hand, Act! provides email marketing, sales tracking, and custom pipelines at a fraction of the costs. Smaller teams looking for an advanced solution without overwhelming complexity will find great value in the streamlined system.
Act CRM Features
- Integrated CRM system with marketing automation
- Managing marketing campaign and emails
- Managing contacts and tasks
- Customizable sales pipeline monitoring
- Detailed reports and visual dashboards
6. Salesforce
Salesforce is a leading alternative to HubSpot for companies needing enterprise-level flexibility, extensive customization, and analytics.
Its core strength is its extensive ecosystem and ability to interface with complex business processes through custom applications, automation, and AI-driven insights.
Salesforce’s flexibility surpasses that of HubSpot— which often fails to nimbly accommodate large-scale operations— in facilitating inter-departmental collaboration and managing complex sales funnels.
Any large corporation looking for a CRM that adapts to their business needs rather than merely tracks interactions will benefit from salesforce’s tailored configurations and industry-specific offerings.
Salesforce Features
- Customization and scalability on offer with the CRM
- Salesforce Einstein offers AI-powered insights
- Automation for sales, servicing, and marketing
- Create custom applications on AppExchange
- Analytics and dashboards offer enterprise-grade insights
7. Freshsales
Among other tools, Freshsales stands out as a strong substitute for Hubspot for users looking for a comprehensive AI powered CRM with advanced sales automation features at a reasonable price.
Its distinct advantage is the proprietary Freddy AI integration which offers smart insights, lead scoring, and next-step recommendations as part of the sales workflow.
Unlike with HubSpot, where features are often split across higher-tier plans, core tools with Freshsales email tracking, deal managing and workflow automation are offered in a more integrated and affordable package.
This is ideal for expanding sales teams who need sophisticated and flexible tools but do not want to navigate complicated pricing models.
Freshsales Features
- Gain smart insights with built-in Freddy AI
- Oversight of leads, lead scoring, and activity logging
- Sales pipelines automation and visualization
- Integrated phone services, email, and chat features
- Custom deal stages and workflow automation
8. EngageBay CRM
EngageBay CRM stands out as a potent competitor to HubSpot for smaller and newer companies seeking an integrated platform at an affordable price.
EngageBay’s distinct advantage is the fully integrated suite that includes CRM, marketing automation, sales, and customer support offered in one dashboard, unlike having to work with several different tools.
Unlike HubSpot, which pays apart separates central functions into distinct paid hubs, EngageBay gives all-encompassing and abundant functionality even in its free and cheaper plans.
This is ideal for small and budget constrained teams aiming at comprehensive customer engagement and automation at a lean cost, spend minimal time navigating through interfaces.
EngageBay CRM Features
- Comprehensive CRM with sales, marketing, and support functions
- Automated marketing, including email campaigns
- Management of contacts and lead scoring
- Workflows can be built with drag-and-drop tools
- Scheduling appointments and live chat features
9. Insightly
Insightly is one of the best alternatives to HubSpot for companies whose primary need is project and customer relationship management.
With Insightly, unlike competitors, it is easy to merge CRM with project processes because teams can turn closed deals into projects complete with tasks, deadlines, and milestones.
This comprehensive capability minimizes reliance on external solutions, something common with HubSpot’s supporting tools for project execution.
Firms wishing to execute both sales and post-sale activities on a single platform will benefit from Insightly’s focus on relationship linking, custom dashboards and sales automation.
Insightly Features
- CRM and project management in one
- Link relationships for: contacts, organizations, and opportunities
- Create and customize dashboards, reports, and more
- Automated workflows triggered by tasks and emails
- Microsoft and Google suite integrations
10. Pipedrive CRM
Pipedrive CRM is best suited for sales-driven teams looking for an alternative to HubSpot. Pipedrive offers a visually results-oriented interface.
Its distinct advantage is found in the pipeline-centric structure, where users can see a clear drag-and-drop representation of the entire sales process.
This clarity simplifies the management of leads and deals. Unlike HubSpot’s marketing feature-heavy approach, Pipedrive focuses exclusively on sales optimization—customizable pipelines, smart automation, and even AI-driven sales forecasts are all geared at enhancing activity.
It works especially well for teams looking to increase conversions with a streamlined, sales-focused approach.
Pipedrive CRM Features
- Control visual sales pipelines with drag-and-drop interfaces
- Track customizable deals and stages
- Reminders for automated sales activities
- Predictive sales assistant powered by AI technology
- Email functionalities with pre-defined templates and activity monitoring
Conclusion
ActiveCampaign fits best for advanced automation and personalization tasks. BIGContacts works best as a simple, contact-focused CRM. EngageBay and Zoho CRM present remarkable comprehensive options at reasonable prices, while Salesforce serves large corporations with high customization needs best.
For sales-driven teams, Freshsales and Pipedrive are industry leaders. For easier usability and teamwork, Nutshell CRM leads. Businesses that blend project management with customer relations tools will prefer Insightly, while Act CRM is unrivaled in its low price for simple marketing and contact management tasks. All these platforms can surpass HubSpot on many areas depending on individual business needs.
FAQ
What are the best HubSpot alternatives for small businesses?
For small businesses, EngageBay, BIGContacts, and Act CRM offer affordable, user-friendly solutions with core CRM and marketing features, without the high cost or complexity of HubSpot.
Which HubSpot alternative is best for sales-focused teams?
Pipedrive, Freshsales, and Nutshell CRM are ideal for sales teams, thanks to their visual pipelines, automation, and lead tracking tools designed to boost conversions.
Is there a cheaper alternative to HubSpot with marketing automation?
Yes, ActiveCampaign and Zoho CRM offer powerful marketing automation at a lower price point, with features like email campaigns, segmentation, and workflow automation.
Which alternative offers both CRM and project management?
Insightly stands out by combining full-featured CRM with built-in project management tools, allowing teams to track deals and post-sale activities in one platform.
What’s the best HubSpot alternative for large enterprises?
Salesforce is the top choice for large organizations due to its advanced customization, scalability, and robust ecosystem tailored to enterprise needs.
