Bitget Selects Julián Alvarez for New Web3 Awareness Campaign
Bitget is launching a new, highly impactful international marketing campaign with Julián Álvarez, the La Liga football star and striker for Atlético de Madrid, who has starred in three promotional videos focused on the campaign’s goal of integrating advanced crypto trading technology with the elite-level decision-making of expert athletes. This is the latest attempt from Bitget in its mission to accelerate global crypto adoption and expand its Web3 footprint.
Bitget Football Sponsorship Activates Web3
Bitget and Alvarez collaborated on these campaign videos to promote the company’s “Trade Smarter” vision to help crypto traders alter their on-field awareness and timing and strategy for successful trades. As per Bitget’s latest press statement, the first of the three videos showcases Bitget Onchain, a product where users are able to seamlessly access an account with millions of tokens across multiple blockchains.
The ability is enhanced by Onchain Signals, an AI-powered feature designed to help traders discover opportunities quicker. Among all athletes, Bitget chose Alvarez because he can help users conceptualize the disciplined trading that trading in line with smarter principles requires.
La Liga Appreciates Innovation During Partnerships
Javier Gurrea-Nozaleda, the Sponsorship and Licensing Director at LALIGA, stated that the most recent video campaigns reflect the league’s devotion to innovation and technology. \He commented that the league’s Web3 focus video campaigns will attract and engage global sports fans that are looking to integrate technology into their daily lives versus the more traditional approaches.
Alvarez Points Out the Relationship Between Discipline and Trading.
Alvarez appeared in all three videos and pointed out that Bitget Tools are analogous to an Athlete’s systematic training. He explains that the crypto space is much less intimidating when traders make strategic calls at the right time, like an athlete in a predetermined play.
Bitget Enhances Innovative Global Presence
Ignacio Aguirre Franco, CMO of **Bitget **, explained that the campaign is a display of Alvarez’s style and strategy, and that these traits reflect Bitget’s aims of providing a more streamlined and more innovative trading experience. He also noted that Bitget recently achieved over $23 billion in trading volume, showcasing the rapid development of the Universal Exchange model across the globe.
Franco stated that Bitget wishes to empower their users, whether they decide to use on-chain tools, AI, or the broader Universal Exchange ecosystem.
Video Series Promotes Web3 Education and Awareness
Each campaign video will be accompanied by a dedicated landing page that walks users through essential features and new product milestones within Bitget’s ever-expanding ecosystem. Recent integrations like Morph Chain continue to strengthen Bitget’s multi-chain infrastructure.
The Onchain video is already live and GetAgent and UEX editions will also be released in a few weeks. This series is intended to convey to the target audience the role digital assets, AI, and multi-chain access can play in making sound financial decisions in everyday life.
In general, Bitget’s collaboration with Julián Alvarez is a strong bridge between the global influence of sports and the future of Web3 education.
