Why Major Ad Networks Reject Crypto Ads (And How to Fix It)

I’ll go over why big ad networks don’t accept cryptocurrency advertisements in this post. Due to regulatory concerns, fraud threats, and deceptive claims, cryptocurrency advertising is subject to stringent regulations.

In order to safeguard users, platforms such as Google, Meta, and Twitter thoroughly examine cryptocurrency advertisements. Running effective, legal crypto advertisements requires an understanding of these rejection reasons and how to address them.

What is Crypto Ads?

Crypto advertisements are advertisements that are related to the promotion of cryptocurrencies such as ads that are related to services and products such as wallets, exchanges, tokens, and blockchain services.

Crypto ads are used in social media and other advertising networks as well as other services such as advertising in video services and social media. The purpose of crypto ads is for them to be used as advertising to lure users and, as a result, increase the number of users and convert them to tokens. Users can sign up for tokens.

When it comes to advertising, regulatory bodies are very strict and, as a result, advertising and promotion of crypto services such as wallets, tokens, and exchanges, are advertising products that are very risky and can be used for criminal activity such as advertising for crime, to get money, for example.

Google, Twitter, and other advertising services have a very strict policy that promotes crime in the advertisement and does not provide accurate information. This is the reason why promotion and description of the advertising services are very clear in order for the advertising to be effective.

Why Major Ad Networks Reject Crypto Ads

Regulatory and Legal Compliance

• Cryptocurrency has varying levels of regulation depending on the country.
• Advertisers circumvent legal enforcement by not advertising unlicensed or noncompliant services or products.

Fraud and Scam Prevention

• There are fraudulent crypto advertisers who promote Ponzi schemes, fake currency exchanges, and scams.
• Advertising networks prevent the dissemination of fraudulent crypto advertising to protect consumers and promote phishing prevention.

Deceptive Advertising

• Advertising that contains the phrase ‘get rich quick’ or ‘100x return’ will be flagged and the advertising network will reject the advertisement.
• Advertising that is misleading or deceptive is a violation of the networks advertising policy.

Violation of Policy

• Companies such as Google, Meta, and Twitter have very specific and detailed advertising policies related to cryptocurrency.
• Advertisements that are not compliant with licensing requirements, disclaimers, and or verification are blocked.

Quality of Landing Page

• Advertising networks analyze landing pages to determine trustworthiness. A lack of a trust badge, a clear ‘contact us’ area, or legal documents will reduce the trustworthiness of a page.

Location Based Compliance

• Advertising that is targeted to consumers in jurisdictions where cryptocurrency advertising is prohibited will be blocked.
• Advertising networks enforce geographically based compliance with little to no flexibility.

Target Audience and Purpose

• Advertisements that are aimed towards children may be flagged and blocked.
• Advertisements that are aimed at a passive audience will be blocked and may be defendantially targeted.

How to Fix Crypto Ad Rejections

Step 1: Determine Why Google Ads Is Rejected

• Look through Google Ads for information about the policy violations.
• Typical policy violations include unlicensed promotions of cryptocurrency, fraudulent or misleading statements, and/or non-compliant landing pages.

Step 2: Google Crypto Ads Policies

• Only approved countries, verified exchanges and crypto wallets should be able to advertise on Google.
• Make sure your business qualifies and is registered accordingly.

Step 3: Go for the Certification

• Google should be provided with your business information for it to be validated.
• Licenses, certifications, and proof of adherence to regulations need to be submitted.

Step 4: Edit Ad Copies

• Make sure your ad copy does not include statements like “guaranteed profits.”
• Include clear and educational information.
• Add disclaimers such as: “There is a risk involved with investing in crypto.”

Step 5: Optimize Your Landing Page

• Ensure your landing page includes the contact information, a privacy policy, and terms of service.
• Add trust indicators such as HTTPS, and about pages, and make sure to include verified reviews.

Step 6: Target the Right Areas

• Set the ad settings to only the countries that permit displaying crypto advertisements.* Do not target ads to kids or people that can’t legally buy what you’re selling.

Step 7: Resubmit the Ad

• Ad changes made? Time to send it back for review.
• Keep an eye out for approval and fix things that Google tells you to.

Step 8: Monitor and Optimize

• Keep checking on ad performance and compliance.
• If policies change, adjust disclaimers, messages, or targeting.

Best Practices for Successful Crypto Ads

Familiarize Yourself With the Guidelines of the Ad Network

• Understand advertising guidelines for the respective cryptocurrency advertising platforms (Google, Meta, Twitter)
• Be sure to assess the guidelines frequently

Get The Right Licenses or Partnerships

• Advertise with verified exchanges, wallets, or licensed crypto services.
• Do not advertise unverified, or high risk tokens

Use Honest Messaging

• Do not advertise with slogans like, “ get rich quick” or “we guarantee x returns” or “ x will change your life”
• Educate your audience, be transparent, and talk about the benefits

Add a Warning and Disclaimer

• Make sure that your audience knows the risk that comes with investing
• “Cryptocurrency is a risk”

Improve Landing Pages

• Make sure they are easy to navigate and are secured with HTTPS. The terms of services, and contact info should be easily accessible.
• Trust signals should be included, like verified reviews, licenses, and company information.

Target The Right Audiences

• Advertise in the countries and areas where crypto advertising is legal.
• Do not advertise to children or those who might not have crypto experience.

Educate Your Audience First

• Trust can be established through advertising guides, tutorials, or insights about crypto.
• An ad that is purely promotional will get rejected. Ads about education will be approved.

Try Ads in Small Batches

• Try ad copy, creatives, and targeting.
• Understand what gets approved before scaling campaigns.

Constant Monitoring and Adjusting

• Monitor ad performance, rejections, and policy changes.
• Optimize campaigns for compliance and engagement.

Tips For Safe Major Ad Networks Reject Crypto Ads

Follow Platform Policies Strictly

• Understand and follow the rules regarding crypto ads for Google, Meta, Twitter, etc.
• Keep up with the latest changes to ensure that your ads are not rejected.

Promote Licensed or Verified Services Only

• Stick with the ads for the licensed exchanges, wallets, or crypto providers.
• Do not promote the ads for unlicensed tokens, ICOs, or anything that is overly speculative.

Use Honest and Transparent Messaging

• Do not promise that people will make a lot of money, or that they will make a guaranteed return on their investment.
• Rather, promote the ads as serving an educational purpose.

Include Clear Disclaimers

• There should be a disclaimer on every ad that says, “Investing in crypto is risky”.
• Disclaimers should be visible on ads and on the landing page.

Optimize Landing Pages for Trust

• Ads should only be run on secure (protected by HTTPS) websites that are easy to navigate.
• Include the company’s contact information, terms of service, and privacy policy.
• Include trust badges in the form of verified customer reviews or company information.

Target the Right Audience and Regions

• Ads should only be served in jurisdictions that allow crypto advertising.
• Do not serve ads to people who are under age or do not understand what they are doing.

Begin with Educational Material

• Share promotional materials, guides, tutorials, or insights to establish authority.
• Ads that promote education get less disapproval than those that promote only sales.

Run Ads in Small Test Groups

• Use test campaigns to find the triggers that lead to rejection.
• Based on the outcomes, modify the copies, creatives, and targeting.

The Continuous Monitoring of Campaigns

• Use monitoring to note feedback on rejections and approvals on the advertising networks.
• Make further modifications to be more effective and compliant.

Conclusion

The main reasons why major ad networks reject cryptocurrency ads are non-compliant destination pages, significant fraud risks, regulatory concerns, and false promises. Although these limitations can appear difficult, they are in place to safeguard users and uphold the integrity of the site.

By adhering to platform standards, utilizing licensed and verified cryptocurrency services, crafting straightforward and truthful messaging, and optimizing landing pages with appropriate disclaimers and trust signals, advertisers can get beyond these obstacles.

Targeting the right target and locations, starting with educational content, and regularly reviewing campaigns further boost the odds of ad clearance. Crypto marketers may efficiently reach their audience, run advertising responsibly, and establish reputation in a highly regulated business by following these steps.

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