10 Best Fintech PR Agencies in 2026

The fintech sector requires trust, visibility, and credibility, which makes partnering with a Best Fintech PR Agencies a vital component for growth. In 2026, fintech PR agencies will offer specialized services to help startups, scale-ups, and enterprises operate in various jurisdictions with their PR needs and navigate the constantly evolving regulations, while also helping them tell their brand story.

The agencies create narratives around product launches, raise and exit fundraisers, IPOs, and manage fintechs’ crises with the aim of helping their clients connect with investors, regulators, and the global media.

The strongest fintech PR firms deliver measurable results to their clients and help defend and protect their clients’ reputations and help them gain the position of an industry disruptor. The right choice of partner is crucial for sustained growth and market leadership.

What Is a Fintech PR Agency?

A fintech PR agency is a specialized firm devoted to reputation management, building credibility, dealing with investors and regulators, and customer engagement for financial technology companies. Agencies develop narratives throughout the launch of a product or fundraising event and help clients manage their financial technology PR.

They provide a variety of services including media relations, crisis communications, and thought leadership for their clients in a competitive marketplace. They believe in the importance of strong relationship building with the financial and business media to create global brand awareness.

With their services, they aim to aid startups, scale-ups, and businesses of all sizes through the processes of delicate balance of fundraising, public offerings, or the use of the regulatory framework while believing in the importance of retaining the confidence of investors and trust of the public.

How to Choose the Right Fintech PR Agency?

Define Goals: Know if you require investor relations, crisis management, pre-IPO support, line building, etc. Setting goals will help you determine agency strength and eliminate unrealistic expectations.

Check Specialization: Determine if the agency specializes in payments, neobanks, fund management, or insurance. Having sector-specific knowledge helps comply and builds trust with regulators, investors, and fintech media.

Review Track Record: Study the case studies, award wins, and results. Success with IPOs, crisis wins, and campaigning investors illustrates an agency’s ability to work under pressure and win.

Assess Media Reach: What is the agency’s reach in the financial, business, and fintech media? Agencies with good fintech media reach help build a fintech narrative and help companies get trust and investment with regulators and customers.

Understand Pricing: Understand if the agency set pricing based on a package or if it’s on a case-to-case basis. Transparent pricing helps budget better and avoids hidden costs.

Check Geographic Coverage: If the agency covers a good part of the U.S., U.K., Europe, and Asia, chances are they help improve an agency’s visibility with investors and provide strong communication throughout borders.

Identify Differentiators: Look for edge-case expertise with regulatory PR, confidence building for investors, or thought leadership. These will help clients win the agency in a competitive market for fintech PR.

Stage of Company: Determine if the agency is right for startups, if it can scale with a growing company, or if it is used for global enterprise. Some agencies are more adept with fast scaling, others with larger, worldwide campaigns.

Key Points

Agency	Key Point
Makovsky	Integrated communications firm with a dedicated fintech practice, best for coordinated executive messaging, disciplined PR execution, and investor confidence building across regulated markets.
Edelman	Global leader in financial communications, excels in enterprise-grade narrative control during launches, earnings, and sensitive cycles, trusted by fintechs scaling brand trust with investors.
Joele Frank	Specialist in M&A, investor relations, and crisis PR, ideal for fintech leadership needing tightly controlled narratives across press, interviews, and high-stakes events.
FleishmanHillard	Strong in enterprise PR and reputation support, helping fintech institutions manage regulatory scrutiny and build investor confidence through disciplined communications.
Weber Shandwick	Enterprise-grade PR strategy provider, offering managed communications execution for fintech brands navigating compliance-heavy environments.
FTI Consulting	Known for financial advisory PR, crisis responsiveness, and investor relations, supporting fintechs during IPOs, M&A, and regulatory challenges.
Ketchum	Offers measurable outputs in investor relations and crisis responsiveness, with strong fintech narrative discipline across global markets.
Ruder Finn	Focused on thought leadership and campaign execution, helping fintechs shape public trust and regulatory-safe messaging.
MWWPR	Recognized for fintech PR onboarding efficiency, earned media, and investor messaging, ideal for mid-size fintech teams.
Sard Verbinnen & Co.	Specialist in financial PR for fintechs, with emphasis on crisis management and investor confidence during high-stakes communications.

1. Makovsky

Makovsky is a U.S.-based integrated communications firm with a focus on fintech in payments, banking technology, and asset management. Their key fintech services include media relations, product launch PR, thought leadership campaigns, and investor confidence messaging.

Their target clients are growth-stage fintechs, banks, and payment companies. The agency’s media reach is solid in the U.S. financial and fintech media. Their geographic coverage is primarily in the U.S. with some coverage in Europe.

Their strongest differentiator is the integration of PR and investor relations. Best-fit examples of their work include fundraising campaigns and executive visibility. Company stage fit is growth-stage and enterprise fintechs. Relevant examples of their work include measured investor confidence and disciplined PR.

Makovsky Key Services:

• Media relations for fintech brands
• Product launch PR campaigns
• Thought leadership positioning
• Investor confidence messaging
• Executive visibility

Best Use Cases:

• Fundraising
• Product launches
• Executive visibility
• Investor relations

2. Edelman

Edelman is a global leader in financial communications and their focus areas include neobanks, payments, and enterprise fintech platforms. Their key fintech services include corporate communications, crisis PR, product launch PR, and investor relations. Their target clients are global fintech enterprises and scale-ups.

Their media reach is extensive in financial, business, and fintech media globally. Their geographic coverage is in the U.S., UK, Europe and Asia. Their strongest differentiator is enterprise-level narrative control and global brand trust building.

Best-fit examples of their work include IPO support and crisis communications. Company stage fit is enterprise fintechs and multinational companies. Relevant proof includes trusted partnerships with Fortune 500 financial institutions and fintechs that have international operations.

Edelman Key Services:

• Corporate communications strategy
• Crisis PR
• Global product launch PR
• Investor relations
• Trust building for brands

Best Use Cases:

• IPO support
• Trust building for brands
• Crisis communications
• Global fintech expansion

3. Joele Frank

Joele Frank is a PR agency with a specific focus on M&A, IPOs, and investor relations in the fintech sector. Services in the fintech sector focus specifically on crisis PR, communications with investors, and the management and structuring of strategic press releases.

Joele Frank targets fintech companies or startups that experience large events such as an IPO or acquisition. There is strong coverage within the financial and investor-centric media outlets. The firm is based in the U.S. with a small scope internationally.

The main competitive advantage is the company’s ability to provide control over the press narrative during important financial events. Situations in which the firm would provide the best service include an IPO, an M&A transaction, and a crisis.

Fintech companies at the enterprise and later growth stages would be the best fit for Joele Frank. This is proven by the firm’s campaign pr recognition for high-stakes fintech PR and excellent execution of complex and high-stakes corporate PR.

Joele Frank Key Services:

• M&A communications
• IPO narrative
• Crisis PR
• Investor relations messaging
• High stake press management

Best Use Cases:

• IPO communications
• Crisis management
• Investor confidence
• M&A research

4. FleishmanHillard

FleishmanHillard is an international PR firm that specializes in banking and insurance PR as well as fintech. The firm offers reputation management and investor confidence PR, and regulatory communication services.

The focus is on larger, more established banks and fintech firms. Strong media relationships exist in the financial and regulated media. The U.S., UK, and Europe are the dominant regions. The firm’s main differentiation is its focus on managing press surround regulatory and compliance press.

The firm is mostly used by enterprise fintech firms. Reputation management in financial services and excellence awards for communications in regulated industries are examples of firm successes.

FleishmanHillard Key Services:

• Reputation management
• Regulatory communications
• Investor confidence
• Corporate narrative
• Crisis communications

Best Use Cases:

• Crisis management
• Regulatory safe
• Investor relations
• Crisis communications

5. Weber Shandwick

Weber Shandwick develops enterprise-level PR strategies within the fintech space on a global scale. Weber Shandwick’s fintech services include the management of communication execution, the initial launch of PR campaigns for specific products, and the management of crisis situations.

Weber Shandwick also specializes in services for global banking and financial institutions. Weber Shandwick’s reputation is built upon the breadth of the global financial media with operations in the U.S., U.K., and Asia.

Weber Shandwick’s competitive advantage is its ability to run cross-border campaigns with high levels of regional regulatory sensitivity. Great product launches at the enterprise level are Weber Shandwick’s ideal clients.

Company stage fit is enterprise fintech. Weber Shandwick’s partnerships with multi-national financial institutions, as well as its recognitions for best campaigns released on a global scale, serve as case studies.

Weber Shandwick Key Services:

• Enterprise PR
• Global product launch PR
• Crisis communications
• Executive visibility
• Compliance-driven messaging

Best Use Cases:

• Global product launches
• Brand awareness campaigns
• Executive visibility
• Crisis communications

6. FTI Consulting

FTI Consulting specializes in financial advisory-related PR with a focus on the fintech industry’s Initial Public Offerings (IPOs) and Mergers and Acquisitions (M&As) and the fintech industry’s regulatory concerns.

FTI Consulting offers crisis response services, as well as investor relations and advisory communications. FTI Consulting’s ideal clients are fintech companies engaged in IPOs and other complex transactions. The financial and investor-focused media is the most strong in FTI Consulting’s media reach.

FTI Consulting’s competitive advantage is financial services PR combined with financial services advisory. FTI Consulting’s ideal clientele includes enterprise level fintech firms engaged in a range of M&A activities, and the management of potential crises. Weber Shandwick is fintech’s ideal client for a first time global product launch.

FTI Consulting’s ideal clientele also includes enterprise level fintech firms engaged in a range of M&A activities, and the management of potential crises. Case studies for FTI Consulting include demonstrated success in reactive PR campaigns and advisory-led PR.

FTI Consulting Key Services:

• Financial advisory PR
• IPO communications
• M&A PR campaigns
• Crisis responsiveness
• Investor relations

Best Use Cases:

• IPO support
• M&A communications
• Crisis management
• Investor confidence building

7. Ketchum

Ketchum is an international PR firm special in fintech focused on investor relations and crisis response. Key fintech services include measurable PR output, communication for product launches, and thought leadership campaigns.

Focused on fintech enterprises and scale-ups. Strong media coverage in financial and business media globally. Coverage in the U.S., U.K., Europe, and Asia. Key differentiator is focus on measurable outcome and disciplined narrative.

Best suited for investor relations, fundraising PR and crisis communications. Company stage fit is growth stage and enterprise fintechs. Relevant case studies are in financial services PR and successful measured campaign case studies.

Ketchum Key Services

• Investor relations PR
• Crisis responsiveness
• Product launch PR
• Thought leadership PR
• Measurable PR outputs

Best Use Cases

• Investor relations
• Fundraising PR
• Crisis communications
• Product launches

8. Ruder Finn

Ruder Finn is focused on fintech thought leadership and campaign execution. Key fintech services include media relations, product launch PR and safe regulatory messaging. Focused on fintech start ups and enterprises seeking trust.

Strong media coverage in fintech and business media. U.S. and other selected global markets. Focused on public trust thought leadership. Best suited for campaigns for brand awareness, executive visibility and product launches.

Company stage fit is start up and growth stage fintechs. Relevant proof are case studies for notable fintech campaigns and recognized thought leadership PR.

Ruder Finn Key Services:

• Thought leadership PR
• Media relations
• Product launch PR [ ]
• Message that is safe for regulators
• Executive visibility PR initiatives

Best Use Cases:

• PR for brand awareness
• PR for Executive visibility
• Product launches
• PR for strengthening the public’s trust

9. MWWPR

Known for its efficient onboarding of clients relating to fintech PR, MWWPR has developed expertise in earned media and investor communications. Its core fintech services include product launch PR, fundraising PR, and media relations.

MWWPR specializes in mid-size fintech teams and scale-ups. Strong media outreach is particularly evident in the U.S. fintech and business press. Coverage is primarily the U.S. with some extended reach elsewhere.

Their primary competitive advantage is the efficiency of onboarding fintech clients and providing them with quick PR success. Ideal client use cases include PR related to fundraising, product launches, and efforts to increase brand awareness.

Company fit for MWWPR is startups and growth-stage fintechs. Proof includes successful campaigns, measured outcomes, and recognition offered for excellence in earned media.

MWWPR Key Services:

• Earned media PR
• Product launch PR
• Fundraising PR
• Investor PR
• Media relations

Best Use Cases:

• Fundraising PR
• Product launches
• PR for building brand awareness
• Investor relations

10. Sard Verbinnen & Co.

As a specialized financial PR firm with focus on fintech, Sard Verbinnen & Co comprises expertise on crisis management and restoring investors’ confidence. Its core fintech services are crisis PR, IR, and high impact communication services.

Its targeted clientele are fintech firms that are involved in sensitive and challenging financial situations. Strong media outreach is evident in investor and financial focused media. This spread is predominantly the U.S. and other global markets.

The firm’s primary competitive edge is its financial PR focus during challenging communication situations. Ideal client use cases include crisis management, building investor confidence, and IPOs. Company fit is enterprise level fintech. Relevant proof includes successfulfinancial PR campaigns, and recognition offered for top notch crisis communications.

Sard Verbinnen & Co. Key Services:

• Crisis PR
• Investor relations PR
• IPO PR
• PR for high-impact financial situations
• Executive visibility PR initiatives

Best Use Cases:

• Crisis management
• IPO support
• Investor confidence building
• Executive visibility PR initiatives

Quick Comparison of Fintech PR Agencies (2026)

Agency	Fintech Specialization	Key Services	Best Use Cases	Geographic Coverage	Key Differentiator
Makovsky	Payments, banking tech, asset management	Media relations, Product launch PR, Thought leadership, Investor confidence, Executive visibility	Fundraising, Product launches, Executive visibility, Investor relations	U.S. + selective Europe	Integrated PR + investor relations
Edelman	Neobanks, payments, enterprise fintech	Corporate communications, Crisis PR, Global launches, Investor relations, Brand trust	IPO support, Brand awareness, Crisis communication, Global expansion	Global (U.S., UK, Europe, Asia)	Enterprise-grade narrative control
Joele Frank	IPOs, M&A, investor relations	M&A comms, IPO narrative, Crisis PR, Investor relations, Press management	IPOs, M&A, Crisis management, Investor confidence	U.S. + selective global	Precision in high-stakes events
FleishmanHillard	Banking, insurance, enterprise fintech	Reputation management, Regulatory comms, Investor confidence, Corporate narrative, Crisis PR	Reputation support, Regulatory messaging, Investor relations, Crisis communication	U.S., UK, Europe	Regulatory scrutiny expertise
Weber Shandwick	Compliance-heavy fintech enterprises	Enterprise PR, Global launches, Crisis PR, Executive visibility, Compliance messaging	Global launches, Brand awareness, Executive visibility, Crisis communication	Global	Scale in multinational campaigns
FTI Consulting	IPOs, M&A, regulatory challenges	Advisory PR, IPO comms, M&A PR, Crisis responsiveness, Investor relations	IPO support, M&A comms, Crisis management, Investor confidence	U.S., Europe	PR + financial advisory blend
Ketchum	Investor relations, crisis PR	Investor relations PR, Crisis PR, Product launches, Thought leadership, Measurable outputs	Investor relations, Fundraising, Crisis communication, Product launches	Global	Measurable PR outcomes
Ruder Finn	Thought leadership, fintech trust	Thought leadership, Media relations, Product launches, Regulatory messaging, Executive visibility	Brand awareness, Executive visibility, Product launches, Public trust	U.S. + selective global	Public trust shaping
MWWPR	Mid-size fintechs, scale-ups	Earned media, Product launches, Fundraising PR, Investor messaging, Media relations	Fundraising, Product launches, Brand awareness, Investor relations	U.S. + selective global	Fast onboarding + earned media
Sard Verbinnen & Co.	Crisis PR, investor confidence	Crisis PR, Investor relations, IPO comms, Financial PR, Executive visibility	Crisis management, IPO support, Investor confidence, Executive visibility	U.S. + selective global	High-stakes financial PR focus

Conclusion

Fintech PR agencies play a unique role in supporting fintech companies with their reputation, visibility, and attracting investors. Edelman and Weber Shandwick are two top global PR firms, while Joele Frank and Sard Verbinnen & Co. are firms focused on fintech that specialize in media relations, crisis, IPO, and thought leadership.

They all have their specific focus areas. Some firms cover only the US, and some build their practice across the world. Fintech agencies fit the needs of companies from startups, to growth companies, and larger enterprises.

If a fintech company focuses on the PR firm’s strengths, they can achieve their goals of trust, safe regulatory, and measurable outcomes. These firms support growth and leadership initiatives in the market.

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