How to Buy Figma Stock: A Step-by-Step Guide

In this article, I will discuss the How to Buy Figma Stock, noting the most crucial steps and platforms to consider.

With Figma gearing up for an IPO, knowing when and where to make an investment will save time and money. This guide serves both novice and expert investors looking for ways to invest in this groundbreaking design firm.

What is Figma Stock?

Owning Figma stock means you have a stake in Figma, Inc which is a privately held company that provides a platform for designing interfaces, prototyping, and development through the cloud.

As of now, Figma does not trade publicly which means their stock can only be accessed through pre-IPO secondary markets such as EquityZen or Forge and is mostly limited to accredited investors.

Recent estimates put Figma shares between $30.23 and $58.88 which comes from a valuation range of $12.5–$20 billion. The company filed for an IPO in July 2025, planning to list on NYSE under the ticker “FIG.”

How to Buy Figma Stock

Example: Purchasing Figma Stock After the IPO

Step-by-Step Guide

Open a Brokerage Account

• Consider using Fidelity, Charles Schwab, Robinhood, or Interactive Brokers.

• Fill out their application form with contact and financial information.

Fund Your Account

• Connect your bank and transfer some funds.
• Confirm that there is enough money to cover shares and any fees (e.g. 10/share∗10/share∗35 = $350).

Wait for the IPO Listing

• Earliest expected date is July 1, 2025 following the S-1 filing.
• It will be trading as FIG after going public.

Search for The Stock

• Close to IPO date search for “FIG” on trading dashboard.

Place Your Order

• Limit Order: Set a max price you’re willing to pay (e.g., $36/share).
  • Confirm and submit your order.

Track Your Investment

• Monitor your shares in your portfolio.
• Keep an eye on Figma’s overall market activity as well as its earnings and product releases.

Other Place Where to Buy Figma Stock

Robinhood

Robinhood is great for buying Figma stock once it goes public and simplifies the trading process especially for the novice investor. For those looking to invest in new IPOs like Figma, it offers commission-free trading, simple account creation, and mobile access which sets it apart from other platforms.

With the help of more modern brokers like Robinhood, investors have much greater access to pre-IPO shares thanks to benefits like IPO Access which give retail clients the opportunity to purchase stock at the offering price before public trading starts.

Fidelity

Fidelity provides a reliable full-service brokerage platform to purchase Figma stock when it becomes public. With loyalty and low fee structures, strong research tools, robust investor protection, and an unparalleled reputation in the sector, Fidelity appeals to Figma-focused and long-term investors.

A distinct advantage is accessing IPOs through eligible accounts, which includes buying Figma stock at the offer price. Also, detailed market insights provided by Fidelity’s powerful platform will aid in analyzing and managing Figma-related investments.

Alternative Exposure Options

Invest in Adobe (NASDAQ: ADBE)

• They showed considerable interest for Figma, seeking to buy it which implies integration into their workflow products.
• Provides participation in the design software market with Adobe XD and Creative Cloud.
• Sustained Brand Equity brings investment security alongside consistent profitability and innovative market strategies.

Buy Tech or SaaS-Focused ETFs

• Global X Cloud Computing ETF (CLOU): Encompasses leading cloud-based SaaS companies.
• iShares Expanded Tech-Software Sector ETF (IGV): Concentrated on the leaders of enterprise software.
• ARK Next Generation Internet ETF (ARKW): Focused on investment for technologically disruptive companies.

Invest in Figma Competitors

• Autodesk (ADSK): Dominates the sector of design and 3D modeling.
• Microsoft (MSFT): Provides competition in collaboration UI/UX through Teams and Office applications.
• Canva (if it IPOs): Widely accepted as a graphic design tool among users, anticipating IPO.

Use Pre-IPO Investment Platforms

• Private shares offered through platforms like Forge, EquityZen, and SharesPost.
• Access is limited to accredited investors and comes with steep barriers to entry.
• Risk is compounded by lack of liquidity and transparency due to no public market exposure.

Venture Capital or Private Funds

• For example, Figma and other companies can be accessed through VC funds.
• High net worth individuals who can commit their capital for a long time.
• Limited access but potentially high returns if the funding is successful.

Risks and Considerations

Volatility After IPO

• Price fluctuations are expected to be extremely volatile after the IPO of Figma stock.
• Short term losses can be encountered due to excessive hype in the market leading to overvaluation.

Limited Track Record as a Public Company

• For Figma’s newly public company, they have scarce financial records for a substantial detailed analysis.
• Their profitability in the long run is up for question creating instability for the investors.

Strong Industry Competitors

• Competing with Adobe, Canva, Microsoft and other industry giants.
• Figma’s market share might be reduced because of aggressive innovation or pricing from rival firms.

Antitrust Concerns

• Adobe’s prior acquisition attempt was blocked on antitrust grounds.
• Future M\&A or expansion plans may require significant legal navigation.

Pre-IPO Share Purchase Risk

• Acquiring shares through marketplaces such as EquityZen comes with valuation and liquidity concerns.
• Higher investment thresholds for accredited investors only.

Interest Rate Impact

• Broader trends in the technology sector can influence the price of Figma stock.
• Heightened interest rates or change in investor attitude can negatively impact valuations of growth stocks.

Conclusion

Purchasing Figma stock gives investors an opportunity to acquire a portion of the collaborative design platform company as it approaches going public. Following its IPO news, all eyes turn to when exactly the company will go public. Investors can track the pre-offered share purchasing platforms or evaluate if exposed through competitor ETFs.

Timing, as with all investments, is crucial but Figma’s design IPO plans are also shrouded in mystery. Conducting research as well as risk assessment prior to dabbling into these assets will undoubtedly aid in making financially sound decisions.

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