Bitget Launches Universal Cup With 250,000 USDT Prize Pool
Now, you can throw your hat in the ring and contest for prize money by participating in Bitget’s Universal Cup, a digital football tournament. There’s a 250,000 USDT prize pool on offer and the tournament runs from June 11 to July 19.
The aim of the tournament is to offer passive spectators a playground to the opportunity to disrupt their passive trading behaviors and become active participants in digital trading. This is Bitget’s first major attempt at gamifiying their platform.
What Is the Universal Cup?
Using the tagline “Don’t Just Watch. Rule the Game,” the Universal Cup incentivizes participants to scoff the boring and uninteresting role of the passive spectator who mindlessly scrolls social media. This time, spectators are players in a digital football tournament.
To embody the spirit of a global football championship, Bitget allows participants to represent their chosen country, earn competitive points, and see their rank on a leaderboard.
How the Tournament Works
The centerpiece of the Universal Cup is an innovative take on a football penalty shoot-out. Instead of scoring a goal, participants make a trade on the Bitget trading platform to score a point. Bitget has a goalpost for crypto, one for stocks, and a third net for CFD’s.
Every successful trade adds points to a player’s score and their chosen country’s ranks. Players can access rewards by climbing the leaderboards. Unlike traditional football competitions, players can trade, climb ranks, and access rewards even when their chosen country is eliminated.
These incentives maintain high activity engagement and allow users to continue interacting until the end of the tournament.
An Enormous 250,000 USDT Reward Pool
Attracting the most participation, the Universal Cup has a massive 250,000 USDT prize pool. To boost activity and participation throughout the competition, multiple reward systems have been designed rather than a single distributing mechanism.
Four key rewards will determine the prize pool.
- Reward for daily activity
- Prize for leaderboard rank
- Multiple prize draws during the event
- Reward for the tournament winner
The highest-scoring players will be taken to the finals of the competition. Users will also have the opportunity to earn rewards if their chosen country ranks the highest in the tournament.
Chen on Fan Participation
Upon launch, Bitget’s CEO Gracy Chen stated that the goal is to transform fans to participants. Chen believes that sports fans have always been able to watch tournaments as spectators but never been able to.
She pointed out that, unlike in previous models, Universal Cup makes the client experience participatory. The design integrates community, competition, and fun, while familiarizing users with the greater connectivity of Bitget’s Universal Exchange system.
Advancing Bitget and Football
The Universal Cup cannot simply be analyzed on its own. It shows Bitget’s strategy of deepening the connection to the global football community and integrating sport culture with dedicated digital finance.
Bitget previously had a sponsorship relationship with Lionel Messi and is the official Eastern Europe, Southeast Asia and Latin America regional partner for LALIGA. With the Universal Cup Bitget aims to delight users with the spirit of football and the competitiveness of trading.
Conclusion
Bitget’s Universal Cup ingeniously merges sport and trading, providing a novel opportunity for users to enter financial markets amidst a marquee football season. The campaign boasts a large prize pool (of 250,000 USDT), football themed game mechanics, and many chances to win prizes, with user retention and community activity in mind.
Users can represent countries, compete in trading, and earn prizes in many different ways, thanks to Bitget’s ability to change a spectator experience to a participatory one. The campaign further develops Bitget’s budding relationship with the global football community and furthers their objective of convergence of sports and digital assets.
